Iingqokelela ze nguBeatriz Furest Baye baba yireferensi yesitayile kwabo bajonge ukuncedisa iimpahla zabo ngendlela ekhethekileyo kunye neyinkimbinkimbi. Ukusukela ekusekweni kwayo ngo-1996, le nkampani iye yadibanisa izinto ezintathu eziphambili: uyilo lweCatalan, la ngethwathwa yaseItali kunye isiko losapho. Ngaphezu kwamashumi amabini eminyaka kamva, uBeatriz Furest uyaqhubeka nokuseta iintsingiselo ngokubheja kwimveliso yelizwe kunye nokusungula ingqokelela edibanisa ilifa lemveli noyilo lwangoku ngokupheleleyo.
Kule sizini ye-SS21, inkampani ikwazile ukugqama ngoluhlu olubanzi lwe ibholosos, iibhegi zamagxa, iiflopsi y ezemidlalo Yenzelwe abasetyhini abafuna umgangatho, ukunyaniseka kunye nesimbo. Kweli nqaku, uya kufumanisa ngakumbi malunga nezi zindululo zintle, impembelelo yazo kunye nexabiso elongezelelweyo.
Ukubalasela kweengxowa
Los iingxowa ngelaphu Baphakathi kwabalinganiswa abakhulu beengqokelela zikaBeatriz Furest. Ukubonakaliswa ngokusebenza kunye noyilo oluhle, iimodeli ezinkulu ezineepokotho zangaphandle ezinikezelayo intuthuzelo y ukusebenza imihla ngemihla. Olunye uyilo lubandakanya iinkcukacha iziphatho zesikhumba ezimfutshane, eqinisa loo mxube phakathi kweklasikhi kunye nesimanje. Ifumaneka kwiitoni ezifana ne-ecru okanye efudumeleyo, ezi ngxowa zifanelekile naliphi na ixesha lonyaka.
Ukongeza kwiingxowa ze-canvas, iingxowa zamagxa ngesikhumba Bakwakwindawo ekhethekileyo. Phakathi kweemodeli zeli xesha, ibhegi yeDelfina ivelele. Olu luyilo lwahlulwe ngemibhobho yalo eyahlukileyo, ingaphakathi eline-100% yomqhaphu kunye ne-houndstooth motifs, kunye namacandelo asebenzayo abandakanya ipokotho yeziphu nenye evulekileyo. Ezi ntlobo zeziqwenga azisebenzi nje kuphela, kodwa ziphakamisa nayiphi na imbonakalo. Fumana ezinye iinketho ezifanelekileyo kwicandelo izixhobo fashion ehlotyeni.
Izihlangu: ukuguquguquka kunye nesimbo
Xa sithetha ngezihlangu zeBeatriz Furest, sifumana iziqwenga ezingaphelelwa lixesha ezingazange ziphume kwisitayile. I iimbadada ezisicaba ngeenkcukacha eziphothiweyo okanye iimbadada ezinezithende eziphantsi kunye neentambo ze-crisscross ziyindlela efanelekileyo kuzo zombini ukubonakala nje ngokumalunga nezihlandlo ezintle. Uphawu lubonelela neemodeli zesitayela Bio ngokukhanya kwe-1,5 cm kuphela, ilungele ezona ntsuku zikhululekileyo zasehlotyeni.
Kwabo bakhetha isitayile sasedolophini, uBeatriz Furest ubonisa ingqokelela ye izicathulo zezemidlalo ezenziwe nge-suede, ngethwathwa nenayiloni. Ezi zihlangu zezemidlalo zihlukaniswa ngezazo iqonga elinemibala emibini kunye neqhekeza lesikhumba elikhutshwayo elibonelela ngomnxeba wokuqala kunye nowodwa. Ngombulelo kuyilo lwabo oluguquguqukayo, baba yindlela ekhululekile kunye neyonamhlanje kuyo nayiphi na impahla.
Imveliso kunye nokwandiswa kwebrendi
Omnye wemiba eyenza le nto iqine kukuzibophelela kwayo imveliso yasekuhlaleni. IBeatriz Furest isebenzisa ulusu lwase-Italiya olukumgangatho ophezulu kwaye ivelisa zonke iimveliso zayo eSpain, ngaloo ndlela iqinisekisa inqanaba lobugcisa kunye neenkcukacha ezizinzileyo. Esi sicwangciso asiqinisekisi kuphela ixabiso leeqoqo zalo, kodwa linceda i-brand position ngokwayo njenge-benchmark kwiimarike zaseYurophu nase-Asia.
Kwiminyaka yakutshanje, i-brand iye yandisa ubukho bayo kunye iivenkile zophawu olulodwa eSpain kunye nokungena ngempumelelo kwizixeko ezinjengeMadrid neBarcelona. Olu lwandiso luvumele abathengi abaninzi ukuba baqhelane nombono wayo wefashoni engaphelelwa lixesha. Ukuya nzulu, unokuphonononga elinye lamanqaku anxulumeneyo amathuba efashoni kwimisitho ekhethekileyo efana neBlack Friday.
Iingqokelela zikaBeatriz Furest ngumzekelo ogqibeleleyo wendlela yokuxuba isiko kunye nezinto ezintsha kwihlabathi elikhuphisanayo lefashoni. Ukususela ekuqaleni kwayo ukuya kwiimpumelelo zayo zangoku, uphawu luyaqhubeka nokubonelela ngeemveliso eziphezulu ezihambelana neemfuno kunye nokulindela kwabathengi abathembekileyo.